Jacob & Jannik: The story behind Klaay

After building and selling a company with 150 employees, most founders take a break.
Jacob Riff and Jannik Grøntved didn’t. Instead, they decided to start again. To build something completely new,

but to fix something that had followed them for years.

The problem they couldn't forget

When Jacob and Jannik sold Monsido in 2022, they thought they were done with compliance headaches. But the memory stuck.

"Compliance was our biggest administrative burden at Monsido," Jannik says. "The existing tools weren't built for founders like us - people who aren't compliance experts and don't want to become them. We just wanted to sell our product and serve customers, but we were drowning in SOC2 paperwork and data regulations."

It's the kind of pain that doesn't go away after an exit. It's the kind that makes you think: someone needs to fix this.

So they did.

Starting over, smarter

Most second-time founders know what they're getting into. Jacob and Jannik knew exactly what they wanted to avoid.

Klaay isn't just "Monsido 2.0" - it's the tool they wish they'd had the first time around. A compliance platform that doesn't assume you're a legal expert. One that uses AI to guide you through data compliance and SOC2 certification like you have an expert sitting next to you.

"We built Klaay so other founders don't have to spend months on compliance work," Jacob explains. "The AI does as much of the heavy lifting as possible. It feels like having a compliance expert with you through the entire process, removing the uncertainty and automating the manual work that normally takes time."

The difference? Most compliance tools added AI features later. Klaay was built with AI from the first line of code.

What's next

Klaay is live with beta customers now. The goal isn't to become another SaaS tool that sits unused. It's to become the obvious choice for any software company that wants compliance done right, without the pain.

Jacob and Jannik learned from building Monsido. Now they're using those lessons to fix what almost broke them the first time.

And this time, they're taking the whole market with them.